Rootworks Globiz delivers retail, distribution, trading, import and export across a diverse range of industries, plus a 360° business solution that develops brands, markets and people for local and international business.
We, ROOTWORKS GLOBIZ, are dedicated to delivering excellence across a diverse range of industries. Our commitment to quality, innovation and customer satisfaction drives everything we do, while maintaining work ethics and professionalism.
Our mission
To provide exceptional trading, supply and distribution solutions that empower businesses and consumers alike. We are committed to fostering growth through high-quality products, innovative training programs and strategic consultancy, ensuring that our partners achieve their goals in an ever-evolving marketplace.
Our vision
To be a leading global player in trading and distribution, recognized for our integrity, innovation and customer-centric approach. We aspire to create a connected ecosystem where businesses thrive, consumers are satisfied, and communities benefit from our commitment to excellence and sustainability.
Area of expertise
From the shop floor to global trade lanes.
Retail, distribution, trading and supply, import and export, all under one roof and backed by a 360° business solution.
Retail
Khan’s Bakery
Fresh fruits
Others
Distribution
MGI (Meghna Group of Industries)Brand FRESH
TK GroupBrand PUSHTI
Trading & supply
Bakery & confectionery products
Fresh fruits
Construction materials
Electrical & electronicsConsumer electronics, small home appliances, elevators & escalators, displays, generators, substations, HVAC and more
Consumer products
Others
Import
Fresh fruits
Electrical & electronicsConsumer electronics, small home appliances, elevators & escalators, displays, generators, substations, HVAC and more
Consumer products
Others
Export
Fresh fruits
Consumer products
Others
360° business solution
We develop brands, markets and people for both local and international business.
Our commitment to quality, innovation and customer satisfaction runs through every line of business.
01
Fresh fruits import & export
We specialize in sourcing and distributing the finest fresh fruits from around the globe. Our commitment to quality ensures you receive only the best products, whether you are a retailer, wholesaler or distributor.
02
Consumer goods import & export
We facilitate seamless trade in consumer goods, providing a wide array of products to meet the needs of markets worldwide. From household items to personal care products, we ensure high standards and competitive pricing.
03
Consumer electronics
Stay ahead of the curve with our range of consumer electronics. We source the latest technology products, giving our customers innovative solutions for their everyday needs.
04
Industrial solutions
As a trusted supplier of elevators and escalators, we provide state-of-the-art solutions for commercial and residential properties. Our focus on safety, efficiency and design ensures our products enhance the functionality of any building.
We offer reliable generator systems and advanced HVAC solutions tailored to your specific needs. Our expert team provides installation, maintenance and support, ensuring optimal performance and energy efficiency.
05
Distribution
National corporate distributor of TK Group (PUSHTI). Corporate distributor of MGI (FRESH), and authorised distributor of MGI (FRESH) Line A, responsible for the Bansaree & Maghbazar market.
06
Training & development
Unlock your team’s potential with comprehensive training programs focused on both soft and hard skills in sales, marketing and every relevant field of business. Our expert trainers provide hands-on learning that drives results and empowers your workforce.
07
Business solutions
We provide tailored business solutions that help organizations streamline operations and achieve their goals. Our consulting services address the unique challenges of your business, ensuring sustainable growth and success.
Have a requirement that spans more than one vertical?
We work alongside leading brands as advisor, exporter, distributor and market developer.
Strategic partner
Bruvana Beverages Ltd.
Rootworks Globiz is the strategic partner of Bruvana Beverages Ltd. In this collaboration, Rootworks serves as Bruvana’s business advisor and exporter, enhancing their market reach and operational efficiency.
Rootworks is also the exclusive B2B sales partner, using its extensive network to drive sales and expand Bruvana’s presence in the beverage sector, while providing strategic insights and identifying new opportunities to improve business performance. The partnership aims to benefit both organizations and give consumers access to Bruvana’s exceptional products.
Business advisorStrategic insights and new opportunities
ExporterWider market reach
Exclusive B2B salesNetwork-driven growth
Bangladesh market development
Symphony Ltd.
Appointed to support the Bangladesh market development initiatives of Symphony Limited, one of India’s leading multinational companies with a legacy spanning nearly nine decades. Symphony is globally recognized for its innovative cooling solutions and strong international presence across multiple markets.
The focus is on driving business growth and expanding the Bangladesh market for Symphony’s diverse portfolio of brands and products, working closely with the Symphony team to:
Develop and strengthen market presence across Bangladesh.
Identify new business opportunities and growth segments.
Recommend and localize product offerings based on market demand and consumer insights.
Explore strategic partnerships and collaborations with local stakeholders.
Support the establishment of manufacturing and assembly facilities with suitable local partners, contributing to long-term market development and value creation.
Drawing on experience in market development, distribution, strategic partnerships and business expansion to contribute to Symphony’s continued growth journey in Bangladesh.
Indulge in a delicious range of baked goods, crafted with care using premium ingredients. The bakery shop offers a variety of fresh breads, pastries and confections, perfect for any occasion.
Official bakery supplier of NOVOAIR. Khan’s Bakery supplied sandwich bread to NOVOAIR Ltd. throughout 2025, and was recognized by NOVOAIR’s In-flight Catering Department for consistent product quality, reliable and timely service, professionalism and service excellence.
Poultry
AVIS United Ltd.
A poultry division offering high-quality, ethically sourced chicken products. Safety and quality come first in every operation, so customers receive fresh and nutritious options.
Consulting
Nextbridge Consulting
Nextbridge Consulting bridges HR, business and technology worldwide, and works with Rootworks Globiz as a strategic alliance partner.
Also in alliance withDetails Business SolutionsSmart Agro
Why Rootworks
Integrity, expertise and a customer-centric approach.
At ROOTWORKS GLOBIZ, we pride ourselves on our integrity, expertise and customer-centric approach. Our diverse portfolio allows us to serve a wide range of industries, and our commitment to quality and innovation ensures that we meet and exceed our clients’ expectations.
Integrity
Expertise
Customer-centric
Diverse portfolio
Ashiquer Rahman Khan (Sunny)Founder & CEO, Rootworks GlobizConnect on LinkedIn
In the bustling streets of Bangladesh, Ashiquer Rahman Khan’s journey in business began, rooted in his tech-centric origins in Canada. From his early days as a tech enthusiast, Ashique grew into a thought leader and solution architect, and naturally evolved into a trailblazer in marketing, sales and operations.
With an innate ability for authentic leadership, he has become a seasoned leader, change-maker and multi-industry commercial leader, blending local market insight with a global perspective as a C-suite leader across different industries for many years.
Former COO RANCON Group · Square Group · Coca-Cola · BAT · Nirman International Pte. Ltd.
His mission is to bolster the Bangladeshi economy by creating job opportunities and delivering products, services and solutions that prioritize customer satisfaction, while upholding the highest ethical standards and a commitment to humanity.
Gallery
Moments from the road.
Trade expos, partner meetings, corporate events and guest lectures. A look at the work behind Rootworks Globiz.
Recognition · Training
United International University
Certificate of appreciation from UIU’s Department of Civil Engineering for a guest lecture on Industrial Communication for Engineers, 3 January 2026.
Recognition · Retail
NOVOAIR Ltd.
Certificate of appreciation from NOVOAIR’s In-flight Catering Department for Khan’s Bakery’s year-long supply of sandwich bread, 8 December 2025.
Guest lecture: Industrial Communication for Engineers, United International UniversityKhan’s Bakery, official bakery supplier of NOVOAIRGuest lecture at United International University (UIU)Speaking at a Coca-Cola eventMeeting with partnersWith the Coca-Cola teamRFL Plastics stand at the H&B ExpoAt the Maxsun stand, trade expoAt a Coca-Cola eventBusiness meeting